The Science of Persuasion

Very Important

Engines of Commerce

The Science of Persuasion

As future advertisers, we must learn the concept of “persuasion” and apply it to our future advertisements. At one point in our life I’m sure we have all been persuaded, or us persuading the other. According to the Merriam-Webster dictionary, persuasion is the act of causing people to do or believe something; the act or activity of persuading people; a particular type of belief or way of thinking. It is very important for this concept is one of the main objectives of making ads — persuading the target market into buying a product or service from a company.

Linked above is a Youtube video which I believe is very important and worth watching. It discusses the 6 principles of the science and persuasion and several ways on how to do it. (I apologize for not attaching the embed code due to technical problems here at…

View original post 17 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s